There are a lot of poorly designed websites out there, and in the high tech Medical Aesthetics industry, this is no exception. The most common issues that we see involve outdated platforms, terrible color schemes and layouts, and no lead generation whatsoever.
Many companies including MedSpas have Facebook pages that are semi-automated and post meaningless news items. There are many business accounts on social networking sites that have links that lead to pointless places. Nobody cares about these profiles. Social media is all about interaction and engagement. Show them something of value, a humorous photo, a cool contest, or a poll to enter, and they will be engaged to leave comments. If something interesting is available to customers, they may become clients or even just share your site info in their social platforms. Twitter is good to use to begin conversing with consumers, and remember to reply to comments left on your profile, and return messages sent.
Marketers still use email as one of their more effective options to communicate with customers. Surprisingly many doctors have no idea about this. There are many years worth of customer relationships built up, and there are MedSpas that don't even have an email list compiled. A quality email list of people who care about what you have to say is truly priceless and can be literally turned into on-demand cash flow with the right promotion.
Content marketing is a key element of inbound marketing for good reason. Google has made it clear that it is constantly refining its algorithms to find and reward fresh content. Search is integrated with social and this is driving traffic and engagement to sites that take advantage of this trend. Basic blogging is a necessary start, but only the start. There should be multiple kinds of content created for different places on the internet, and this should be the goal of a MedSpa that is moving forward with a marketing agenda. Putting yourself in the client's shoes in all aspects of the process of retaining services is important. If people are searching the internet for a service such as yours, if your name keeps showing up, you will appear to be more credible to them. If your web presence is more prominent, people will trust you more than other companies that offer similar services.
Many patients leave reviews on the websites of the practices they receive procedures from, and a lot of potential new clients will look through the comments. The biggest block that a company has on the internet is to gain the trust of the site's visitors. New visitors to your site will be more trusting if they read things that non-biased people write who are third parties that are not directly associated with your business. There is power in story telling and the ability to identify with a customer story is certainly compelling. A lot of the advertising that happens for medical services is word-of-mouth, and it is quite effective.
Practically every MedSpa practice has a website for marketing purposes. A site is not all-encompassing, but it's a great start to get new patients, and keep the ones you have. MedSpas can be researched in every city using the internet, and people are always reading up about the physicians at these facilities, and the experience that the client had overall.
Many companies including MedSpas have Facebook pages that are semi-automated and post meaningless news items. There are many business accounts on social networking sites that have links that lead to pointless places. Nobody cares about these profiles. Social media is all about interaction and engagement. Show them something of value, a humorous photo, a cool contest, or a poll to enter, and they will be engaged to leave comments. If something interesting is available to customers, they may become clients or even just share your site info in their social platforms. Twitter is good to use to begin conversing with consumers, and remember to reply to comments left on your profile, and return messages sent.
Marketers still use email as one of their more effective options to communicate with customers. Surprisingly many doctors have no idea about this. There are many years worth of customer relationships built up, and there are MedSpas that don't even have an email list compiled. A quality email list of people who care about what you have to say is truly priceless and can be literally turned into on-demand cash flow with the right promotion.
Content marketing is a key element of inbound marketing for good reason. Google has made it clear that it is constantly refining its algorithms to find and reward fresh content. Search is integrated with social and this is driving traffic and engagement to sites that take advantage of this trend. Basic blogging is a necessary start, but only the start. There should be multiple kinds of content created for different places on the internet, and this should be the goal of a MedSpa that is moving forward with a marketing agenda. Putting yourself in the client's shoes in all aspects of the process of retaining services is important. If people are searching the internet for a service such as yours, if your name keeps showing up, you will appear to be more credible to them. If your web presence is more prominent, people will trust you more than other companies that offer similar services.
Many patients leave reviews on the websites of the practices they receive procedures from, and a lot of potential new clients will look through the comments. The biggest block that a company has on the internet is to gain the trust of the site's visitors. New visitors to your site will be more trusting if they read things that non-biased people write who are third parties that are not directly associated with your business. There is power in story telling and the ability to identify with a customer story is certainly compelling. A lot of the advertising that happens for medical services is word-of-mouth, and it is quite effective.
Practically every MedSpa practice has a website for marketing purposes. A site is not all-encompassing, but it's a great start to get new patients, and keep the ones you have. MedSpas can be researched in every city using the internet, and people are always reading up about the physicians at these facilities, and the experience that the client had overall.
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