In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. This term is usually called a CRO, to simplify. E-commerce and sites that process transactions are not the only sites that use conversion rate optimization. Every site should have clear conversion paths to marketing outcomes which contribute to the business.
Marketing money within a business has it's limit, so it's essential to spend these dollars the best way to bring the most to the business. Utilizing a retargeting campaign produces a much higher ROI than a dollar spent on traditional display advertising in many cases, because of the ability to zero in on potential customers who have already visited your website and shown interest in your products or services.
However, to really squeeze every ounce of potential out of that ad spending, you need to consider where that ad is leading your customers because the higher your conversion rate and the lower your cost per action, the higher the final ROI you'll get on your campaign. And that's where website conversion optimization comes in - making sure that every visitor that lands on your site has the highest possible chance of turning into a paying customer.
You should have a call to action that will be easily seen by a page visitor, and will show customers how to take advantage of your services and products. The online method of marketing is not for the weak of heart.
The placement in the conversion process is not the same for a person who has clicked an ad that took them to your site, than for a person that went right to the homepage. Treat them as a unique segment and make sure that when they land on your site, they land on a page that is built just for them. In time, a website should build these pages that are tailored to traffic that is non-direct, while still a new site, a basic landing page for all non-organic visits will suffice.
Continuous testing brings you closer to finding the exact path to seamless usability for your web visitors. If a website visitor has an easy time navigating your site, they will be more happy and likely to become a paying customer. They are on your page for a reason, your product or service has value to them. They want answers to a problem, and you want to prove to them you have their solutions.
Optimization must be used where you can gain the maximum amount of effect. The highest rate of conversion must be sought out, by knowing where to start. Less of the total visitors for your site end up on the final ordering page, so if you focus all of your efforts there, the gains made will not be as significant as it would be in other places. Pages that get more visitors are a much better place to start, since more people will see them on the homepage, even if the bounce rater is higher there.
Have visitors to your page engaged and having confidence in your site, and keep them moving along the process in the attempt to have them convert into paying customers. You need to built a trust element in the visitor's mind to be able to persuade them to convert on your website.
Marketing money within a business has it's limit, so it's essential to spend these dollars the best way to bring the most to the business. Utilizing a retargeting campaign produces a much higher ROI than a dollar spent on traditional display advertising in many cases, because of the ability to zero in on potential customers who have already visited your website and shown interest in your products or services.
However, to really squeeze every ounce of potential out of that ad spending, you need to consider where that ad is leading your customers because the higher your conversion rate and the lower your cost per action, the higher the final ROI you'll get on your campaign. And that's where website conversion optimization comes in - making sure that every visitor that lands on your site has the highest possible chance of turning into a paying customer.
You should have a call to action that will be easily seen by a page visitor, and will show customers how to take advantage of your services and products. The online method of marketing is not for the weak of heart.
The placement in the conversion process is not the same for a person who has clicked an ad that took them to your site, than for a person that went right to the homepage. Treat them as a unique segment and make sure that when they land on your site, they land on a page that is built just for them. In time, a website should build these pages that are tailored to traffic that is non-direct, while still a new site, a basic landing page for all non-organic visits will suffice.
Continuous testing brings you closer to finding the exact path to seamless usability for your web visitors. If a website visitor has an easy time navigating your site, they will be more happy and likely to become a paying customer. They are on your page for a reason, your product or service has value to them. They want answers to a problem, and you want to prove to them you have their solutions.
Optimization must be used where you can gain the maximum amount of effect. The highest rate of conversion must be sought out, by knowing where to start. Less of the total visitors for your site end up on the final ordering page, so if you focus all of your efforts there, the gains made will not be as significant as it would be in other places. Pages that get more visitors are a much better place to start, since more people will see them on the homepage, even if the bounce rater is higher there.
Have visitors to your page engaged and having confidence in your site, and keep them moving along the process in the attempt to have them convert into paying customers. You need to built a trust element in the visitor's mind to be able to persuade them to convert on your website.
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