A well-designed website is probably the single most important aspect of your business marketing these days. It's a crucial first impression which helps determine whether people will use your services or buy your products.
When a new potential customer reaches your website, the impression they form is actually less than two-tenths of a second after they view it. Studies have been done where researchers observed the eye movement of people viewing a webpage, and they kept track of the amount of time spent on each section. The page split up into parts such as the social media section, the navigation menu, logo, and other images. The studies also showed that which particular images are selected is very important, and the color scheme of the site is important as well.
Your webpage should be easy to navigate and be clear to understand. Use time-tested methods which have proven results. E-commerce websites have a certain look that most people see as trustworthy and valuable. When someone chooses to use an untested format for their site, they are taking a big chance. Studies show that these designs are not preferred by the public.
Pages should load quickly and efficiently, so be sure that your site is this way. If pages are loading slowly, it will waste the time of your visitors and make them impatient. Pages which are light and crisp will load quickly and will encourage the visitors to stay for longer duration and visit more number of pages.
Something that is critical in the area of first impressions is the layout of the website itself. When someone uses a site, the layout should help guide them to the important segments contained on the page. Apart from making the page to look attractive, a good layout will also make it easy for the visitors to use your site.
If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content. Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.
If there is too much detail on the webpage, it can be slightly overwhelming and people do not perceive this positively. When there is too much happening on a page, it's not so good looking anymore. When navigation is quick and effortless, and the site looks good, this will make a good first impression for a first time visitor. People don't trust websites that are designed poorly and look unappealing, and they quickly dismiss them. If a new potential customer ends up on your homepage, be sure that it looks professional and attractive, so they want to stay and look around instead of leaving and never coming back.
When a new potential customer reaches your website, the impression they form is actually less than two-tenths of a second after they view it. Studies have been done where researchers observed the eye movement of people viewing a webpage, and they kept track of the amount of time spent on each section. The page split up into parts such as the social media section, the navigation menu, logo, and other images. The studies also showed that which particular images are selected is very important, and the color scheme of the site is important as well.
Your webpage should be easy to navigate and be clear to understand. Use time-tested methods which have proven results. E-commerce websites have a certain look that most people see as trustworthy and valuable. When someone chooses to use an untested format for their site, they are taking a big chance. Studies show that these designs are not preferred by the public.
Pages should load quickly and efficiently, so be sure that your site is this way. If pages are loading slowly, it will waste the time of your visitors and make them impatient. Pages which are light and crisp will load quickly and will encourage the visitors to stay for longer duration and visit more number of pages.
Something that is critical in the area of first impressions is the layout of the website itself. When someone uses a site, the layout should help guide them to the important segments contained on the page. Apart from making the page to look attractive, a good layout will also make it easy for the visitors to use your site.
If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content. Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.
If there is too much detail on the webpage, it can be slightly overwhelming and people do not perceive this positively. When there is too much happening on a page, it's not so good looking anymore. When navigation is quick and effortless, and the site looks good, this will make a good first impression for a first time visitor. People don't trust websites that are designed poorly and look unappealing, and they quickly dismiss them. If a new potential customer ends up on your homepage, be sure that it looks professional and attractive, so they want to stay and look around instead of leaving and never coming back.
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