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Reasons That A Responsive Website Is Important

By Clea Spahn


More than ever, mobile devices including cellular phones, smartphones, netbooks, and tablets have become increasingly popular for web browsing. Back when web pages were designed to only be viewed on a PC's monitor using IE, Firefox, or Chrome, most pages were not viewable on mobile units such as a cellular phone, that is, until responsive design.

Today, however, mobile web access is not only possible, but also easy and stress free for sites that use responsive web designs. These designs have adjustable layouts and scalable images that can adapt to any type of mobile device settings. More of an audience will be able to discover your products and services, and general traffic will go up with responsive website design.

The experience that a customer has while on your website will be dramatically improved with responsive web design, on any kind of mobile device. The name came from "responsive architecture", an idea that, when people were in a structure, they could design it so it changed in order to suit different amounts of people inside, This idea is used on websites to do things like choosing the proper elements for the display being used, and making images more easily viewed or text more readable. Too much scrolling or panning is tiresome for a consumer, so taking this out of the equation is helpful for your potential customers using mobile units.

There are many advantages for having a responsive web design. You will not have to supply your prospective visitors with multiple URLs for accessing the web on different devices. Having additional URLs means having additional websites also. You don't want to separate your mobile and home web visitors into different websites, as this will have an effect of the value of the links that point toward your page.

Multiple sites mean that you must do more work to maintain and develop elements to bring your services and content to your customers, this is much more time and resource intensive than having a single responsive website design. Analytics and strategy implementation is also affected by this. A responsive website means there is only one set of analytics to examine and a single strategy to develop and deploy.

In order to maximize your SEO results, responsive web design makes the process the most beneficial and gets rid of the headaches involved in multiple URLs. Responsive websites are shown to rank higher in Google's search page results. Google is an essential ally for getting visitors onto your webpage, keep that in mind. Working in a way that aligns with Google's design is incredibly important, even just as important as satisfying customers.

When using a mobile device, a customer much prefers to not have any limitations just because they are not on their PC. No one wants to be only shown what the site designer thinks you care about, customers want full control.

Consumers can access a responsive website easily, and that benefits businesses by having their best content consistently viewable. If a consumer finds a site while at home or work, they would like to be able to go back to the site at another location later from their mobile device, and find that the site looks and acts exactly the same, making the experience more enjoyable.




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