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Choose Digital Printing That Is Eco Friendly

By Grace Soto


The print industry has been revolutionized over the past century as new ways have been developed to manufacture printed materials. Digital printing that is eco friendly has become an effective way of printing short runs of the types of materials so necessary for business such as business cards and letterheads. It offers a cost effective way of producing these small runs with the added benefit of significantly reducing the emission of volatile organic compounds.

The offset press process is based on the repulsion of oil and water. It provides an economical way of producing large volumes of high quality prints. However, this process produces significant waste, especially high chemical content waste water. It also results in high wastage of paper.

Using a digital printer eliminates many mechanical steps needed for using the offset press. Making films and making plates is no longer necessary. A non-toxic toner is used and without having to use chemicals to develop film, make plates and clean the press, a huge quantity of toxic waste can be eliminated. Short runs of business cards, letterheads and other stationery can easily be performed on order without wastage.

Offset printing has the disadvantage of being too costly for smaller quantities. Great advances in imaging technology has improved the quality of digital prints significantly, meaning that it is no longer seen as an inferior option. Small quantities of quality full color prints can now be produced at a fraction of the setup time and cost.

The use of the internet for emailing customers has also helped to reduce costs. It is easy to send off a proof for approval and keep the customer in the loop throughout the process without wasting time and gas. This also means less chance of errors. With increased efficiency, costs come down and the impact on the environment is also reduced due to less wastage.

Many printers offer various types of recycled paper for use. The 100 percent recycled papers available today are comparable in quality and cost to virgin paper. There is no real reason for clients not to use them anymore. However, they are also offered the option of using papers with various percentages of recycled fiber should they prefer this.

A green printer will direct clients away from petroleum-based inks that contain volatile organic compounds. Vegetable-based inks are biodegradable and come from renewable resources like soy, linseed and cottonseed. These inks contain a very low amount of volatile organic compounds.

Many printers today have environmentally friendly policies in place. They are moving in this direction not only because their customers are demanding it, but also because of their own convictions. They are committed to reducing wastage, particular toxic waste. They are using papers, inks and processes with the least impact possible on the environment. Their customers are discovering they do not have to fork out much more money to support these changes. As technology improves, so choosing this route becomes more and more affordable.




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