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Intro To Voice Over Commercials

By Roseann Hudson


A good many individuals possess vocal abilities that provide them with an opportunity to enter an interesting career field. Perhaps their sound is unique enough to be truly memorable or maybe when they speak those listening are subconsciously captivated, soothed or enticed to hear what they say clearly. Whatever the specifics, this type of person could be suited for jobs doing voice over commercials.

For this career path, vocal talents are utilized to entertain, share information or to sell and promote services, ideas or products. Here, an actor's body and face are of little consequence as it is only their sound that is utilized in the spot. Their goal is to effectively convey the ambiance, emotion and overall intended impression of a script provided by the client using just their power of speech.

The recorded piece may be aired under several different circumstances and situations. What immediately comes to mind for most people are radio spots and television clips that require a narrator or character actor. These skills are also put to use in ads placed on websites, those played prior to the start of a movie and even the ones heard when a caller is put on hold during a telephone call as a few more examples.

Not everyone is suitable for this job as there are certain qualities they must possess and particular skills that must be mastered. The obvious requirement would be vocals that translate well when recorded, because though someone may sound great while talking, not everyone sounds the as good on electronic devices. One must also be able to speak clearly, even when using a pronounced accent of any sort.

It is often a mistaken belief that only people with amazing voices can make it in this field. The truth is that just as visual casting calls for many different looks depending on the role, the same goes for auditory spots, which will require many varied sounds. It is important that interested individuals has proficient acting skills because they will have to make pictures and set atmospheres with just their words.

This field of acting consists of the categories known as narration, animation and the wildly varied commercial area of work. Advertising of this type is done on the local, regional and nationally viewed levels. All are important, yet each is unique in the pros and cons, as well as the requirements set for working in that set.

The smaller jobs of this type are done on the local tier and generally focus on small business and localized organizations. When a client advertises on a slightly larger scale to reach a broader audience, they tend to hire through regional firms which are mainly in big cities. Coast to coast advertisers cast through national level agencies that inhabit major hubs such as New York, LA and Atlanta, and which are known to prefer actors who belong to unions.

Generally speaking, all levels will require the same basic protocols in order for an actor to gain employment. The first thing most do is hire coaches to help fine tune and improve their vocal techniques and acting skills. A quality resume' and professional grade demo tape are necessary as copies of each should be submitted at all casting calls and to all advertising agencies that meet one's criteria.




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