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ARTIST: SHOULD I SELL TICKETS IN ORDER TO PERFORM?

By Eric L. Mims J.d.


As an artist, you will, or already have been exposed to show opportunities where you have to sell a certain amount of tickets before you can perform.

Usually, you are required to pay for the tickets up front, and then recoup your money when you actually sell the tickets to your fans.

The promoter's sales pitch is that they will sell you the tickets for a low low price, and then tell you that you can up the price to whatever you want and sell them to your friends and family for a profit.

You say yes, pay the 200.00 or agree to provide the 200.00 to the promoter the night of the show, before you perform of course. Then you begin your selling rampage. You call all of your family and friends and ask them to buy tickets. Guess how many tickets you sell before the show, out of the original 200? You sell 30 or 40..why? because most of your friends and family want tickets for free and you know what you're gonna do? Give away as many free tickets to your friends, family, and fans as you can, because it's better to have the there to support you than not.

On the night of the show, you're short on the 200.00 and have to come up with the difference out of your pocket. In addition, you're nervous and you're hoping that the people who have tickets actually come. On top of that, you look around and you slowly begin to realize that there are about 40 other artist who did the same thing that you did.

What that means is that for every artist, there is a little, or big, cheering section, only for them....and when the artist that they came to see is finished performing....that section leaves with the artist.

That's ok if your set is close to the beginning of the set, but if you're near the end of the show, then you may end up performing for a bunch of chairs. That's actually ok also if you need to get more experience performing.

The main drawback to these shows is that you hardly get new fans, since everyone there is really there for someone else, and that someone is their family member or a close friend and very loyal to the artist that they came to support. That's not good for you, because an important purpose for doing shows is to gain new fans and these types of shows rarely provide you with that.

However, there is a similar type of opportunity that I think would be more beneficial to your "buzz". You still have to sell tickets or pay out of your pocket, but this time you will be "opening up" for a major artist.

It's a little different though. For one, it will be more expensive, but it will be a lot easier selling those tickets, because people in general want to see major artist. In addition to that, it will build up your buzz, because people will feel as though you are making progress, and begin to support you, just because you are opening up for this major artist. As a matter of fact, you will probably get more fans, just because you are opening up for a major artist. Plus, you will be able to perform for this major artist's fans, who may actually become your fans also, since they are not emotionally attached to the major artist, like they are in showcases with no major headliners.

So basically, showcases with no major headliner.....NO, unless you need the practice performing in front of hostile audiences. Showcases with major headliners in your genre.....YES, but make sure you are show ready..for real!

I'm Out!




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