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Selecting Music Promoter As Your Career

By Kevin Cox


What kind of music do you like? Do you prefer listening to classical piece from Beethoven to Chopin? Do you also head bang with the songs of Nirvana and Greenday? Or perhaps you like reminiscing and feel so in love and heartbroken at the same with the song of Taylor Swift. Everyone has different preference when it comes to music and with their preference, they grow to love it even more. For that reason, they want to employ to that industry and if eve you also want too, then you can try that path by being a concert promoter.

Whenever you enter a fandom, sometimes you could not stop yourself on liking your favorite artists, singers, bands and several others. It can sometimes be hard for you to let them go. Nevertheless, you still can cultivate your love for those artists and make it as part of your living. For sure, you had attended some concerts of your favorite bands before and got fired up from the beginning to the end. But have you wondered how those events were made?

Perhaps you thought those agents did those jobs. Or perhaps the musicians are making the efforts and bossing everyone around. But no. Mostly, all those tasks come from music promoters. From the name itself, those people do the task of promoting, negotiating, booking and several others.

Needless to say, their main job is to broadcast or advertise the concert of an artist. To do that, they have to cooperate and collaborate with the agents or the bands as well as the concert venues wherein the show is going to hold. Its job description sounds so tough and indeed it is. But with your strong passion for music and organizing skills, you can pull this off.

In becoming one, there are two selections of path that you would choose. The first path is working established promotion companies. Working here will give you chance to work with the big names in music industries.

However, it might still take some time to become a lead promoter as you have to start from the basics like giving out flyers to random people. Other than that, you also might be working with some artists you cannot tolerate with. But once you reached the top, more artists will surely come to you to do a promotion.

The second one is called Indie Promoting. Basically, you just have to find some local bands you like and negotiate with them in doing promotions. Aside from that, you are now the leader of this path with lots of responsibilities on your back.

Despite the freedom you get, it comes with many responsibilities too. Unlike being affiliated with established companies, your money will be put into risks if ever you made some wrong decisions. And if the band you had been promoting turns into a flop, your investment will surely be lost. Be sure to have some knowledge about marketing and business and also good social skills to survive on this.

Are you interested with this career? This might be a tough choice for you. Nevertheless, this opportunity is really great especially for music-lovers.




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