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Application Of Maneuver Warfare In Business Settings

By Thomas Sullivan


Competition has intensified in the market and with some even going the rough way to eliminate their equals from the industries they operate. Businesses can learn a substantial amount of strategies which can be brought into their operations. Maneuver warfare has received a broad application due to the simplicity of the system which aims at taking advantage of what the opponent already has and turning it to your advantage. This can be incorporated into the organization through any of the following ways.

The first technique that can be implemented is the use of pricing that is lower or accommodating. Many organizations fail to understand that consumers are different and especially when it comes to affordability. They place rates which are too high which discourages them from making purchases. Introduce price discounts or generally lower them to a level that will gain profit while still enticing the customers.

Beat the opponent through the timing of sales. Majority of firms in a business world tend to move with the seasons, and thus they do not have the products during some seasons, and this can be turned into an opportunity where you supply the market during that time when they are not in business. It becomes hard for them to reclaim them when they restock.

Another technique to use is advertising the products and services through those channels that the opponents do ignore. At times there will be those platforms that the other players will ignore without knowledge of their profitability. Immediately this is realized the organization should swing into action and use the forums to get to the customers which will make them shift their attention to the business.

Packaging and containerization are ignored by a majority of organizations, and it can hence be used as a chance to beat the opponents in a market setting. Once you study the buyers, it becomes easy to understand this aspect and to notice a leak is easy. If the competitors do not fully satisfy the element, make it reach to their specifications, and the result will be witnessed with an increased amount of customers.

When the competitors have a lower quality than that which the buyers are looking for, jump in and raise the level of quality in your business so that the customers use the alternative created. Implement the various aspects of quality that are present in a system such as right first time to make sure there is a maintenance of this element. Implement ISO standards to take a considerable portion of the market.

Moreover, use after sales services and free gifts to entice buyers. The obsession with making profits blocks businesses from maintaining customers. Attract purchasers by reducing the costs upon purchases by giving them those after sales services when they do not receive them from the opponents. Additionally, attach some value gifts regularly as a marketing method.

Finally, during the launching of new brands organizations fail when they burden one department that is the sales department to oversee the entire process. This division creates a situation of burdening others while relieving some. The effect is a failure of the project. Rectify this by indulging every part in an organization to work towards this goal. The results are substantial sales beyond those that your competitor makes.




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