If there's one thing that can be said about entertainment, specifically on the Internet, it's that original content reigns supreme. For anyone that needs further proof of this, all you have to do is look at LinkedIn, which has been said to acquire its own original video content in the future. To say that this is newsworthy, to say the least, as most people know LinkedIn to be a social network for professionals. This content push has the attention of Long Island advertising agencies across the board, and understandably so.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
This wouldn't be the first time that LinkedIn dabbled in video, as the social network in question allowed videos to post videos in August. Such a move makes sense, as this would allow people to get more out of LinkedIn, thereby increasing engagement in the long term. When there is more value to be had on a site, it would make sense for users to stick around. In short, the move to original video content would make perfect sense.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
This wouldn't be the first time that LinkedIn dabbled in video, as the social network in question allowed videos to post videos in August. Such a move makes sense, as this would allow people to get more out of LinkedIn, thereby increasing engagement in the long term. When there is more value to be had on a site, it would make sense for users to stick around. In short, the move to original video content would make perfect sense.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
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