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Simple Steps For Compelling Proposal Writing

By Kenneth Fox


Grants are awarded based on the merit of application. Proposal writing therefore takes center stage in helping you secure funding. The application pleads your case in front of a panel that does not know you. It helps to understand how to craft a winning application for sponsorship. The level of competition is usually very high. This means that only the most outstanding application will go through.

The introduction of any application should contain a summary of what to expect. These are few paragraphs without going beyond a page. Use first person to describe the significance of your undertaking to the people affected and the objectives you hope to achieve at the end. It is a preview that gives the panelists an idea of what to expect. They do not have to read through the entire document to know what your project is all about. Failure to provide the summary reduces your chances of even getting shortlisted.

Provide a project description indicating what you intend to do with the funds once they are released. The description should capture the background and justification. Show how the methods intended to be used will help you achieve intended goal. This is another section where persons directly involved in implementing are mentioned. It is a way of assigning responsibility and showing that you have the structures as well as personnel to ensure successful completion.

Funding organizations are interested in the safety or security of their money. They need a guarantee that their money is secure. This can only be provided through technical ability. Enumerate your technical ability to accomplish the project. This includes a history of completing such projects. Past projects provide referees to confirm your competence. It helps if the project was funded or supervised by the same organization.

The purpose of any project is to have social impact. It is therefore mandatory for your proposal to show the social impact your engagements will have. Use a case study to show the change before and after your intervention. A story of a needy person works magic in this regard.

There is an aspect of time that defines the boundaries of every project. For your application to be successful, it must indicate the order of activities. This means what happens, when, how and by who. Include the milestones, timing and people taking responsibility for their attainment. The schedule should show a logical flow and buildup to the ultimate goal.

Since proposals are about money, you should provide a budget for the entire project. The budget should capture all expenses for the phase or activities relating to the application. A proper budget contains the specifics on which the money will be spent. All expenses must be in line with implementation goals. Indicate the authorized signatories. Make a provision for miscellaneous expenditure that is likely to arise in the process of execution.

Monitoring and evaluation is a crucial part of any project. Your application should provide clear guidelines on steps to be taken to ensure successful implementation of envisaged project. These are checks and balances that define your operations. In general, your proposal should give an image of a person or organization that is ready, capable and willing to complete a project that has an impact.




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