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The Importance Of Music Videos

By Olive Pate


A music video is a short film integrating imagery and song produced for artistic or promotional purposes. Making a videotaped performance can be seen either nationwide or worldwide. One of its purposes is to sell a single album for thousands or even millions. Basically, the main purpose of making music videos is to make more profit in the form of financial gain. The main benefit from this production to the record company and artist is to keep on promoting their own music.

Both the record company plays an important role in promoting their music. Once the video is accompanied with a song, the exposure of the single will also double its exposure. While any song can only be played on internet services like iTunes, or on the radio, having a video means that the song can also be played on YouTube and other music channels. It is obvious that producing Pittsburgh music videos have grown into popularity.

An album or a single are actually using a wide range of styles, making techniques like animation documentaries, action films, and abstract films. Some are produced with the combination of other styles. Most of them are interpreting images and scenes from the song lyrics whilst others are using thematic approaches.

Some artists who give credits to their video production because is the reasons why they are successful in their career. As you see, lots of artists today are starting their career in music videos. This can help them promote their single with the help of youtube channels and the reason they became popular around the world.

Once the video making was done, it is heard and seen by the public and even around the world. There are some who easily ignore CD's on a shelf, but hard to ignore different artists seen on their favorite channels. People can easily remember artists when they see their faces.

This reason may lead to more profits and sales and something that could help every artist to lengthen their career and their own brand. Recording companies are so much aware that everyone likes to share videos and promote them through word of mouth. For several artists, it only means recognition as it could broaden a lot of possibilities for their chosen career in the near future.

For record companies, producing a videotaped performance offers them opportunities to earn revenue and place controversial images. The purpose of this production varies on the entertainment that people get from it. Some would only watch the presentation to find out what their favorite artist is doing. Moreover, they can also be designed to carry important messages and add narration to the lyrics.

Along with the advantages, there are also potential disadvantages to release such videos. If the single is used in a movie, but viewers found it unfavorable, the single will also be affected. Similarly, if the video is poorly produced, it can affect the reputation of the movie and reduced the sales and revenue for both parties.

There are also some firms that both won their movie production and record brands. So, it means that their earnings are doubled. But, if both fails, it also means double effect to their reputation and to the artist's reputation.




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