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Long Island Advertising: What To Know About Blogging On Tumblr

By Paula Hess


There is a host of benefits to blogging on Tumblr. Not only does this social media platform serve as something of a blog platform in its own right, but it boasts a wide audience that, with the right content, can be directly engaged with. Blogging on said social platform may be easier said than done, though, if you lack an understanding of Tumblr and its various complexities. Here are a few tips that the best Long Island advertising agencies can provide.

One of the ways to blog on Tumblr is by incorporating images in addition to text. In fact, it can be argued that the former is more important given that the vast majority of popular posts on the website are image-heavy. What this means is that you cannot simply write and publish like you would on any other blogging platform. Visuals matter, so make sure that you choose the ones that best complement the work you have to offer.

Next, understand that the more recent a story is, the better it will perform from a content creation standpoint. There are over 162 billion posts on Tumblr, so it should come as no surprise that content on this social media platform moves quickly. With this information in mind, it's important to cover the stories that people are talking about at any given time. Anything that's older than a week may not be worth covering.

As you continue to build a reputation for yourself on Tumblr, you're likely to see your content get liked and reblogged. This is a level of engagement that you should take advantage of. Reach out to your readers to see what they'd like to read next. Answer any questions that your blog receives for additional engagement. There's more to blogging on Tumblr than the content creation process, which you will find out in due time.

To wrap things up, ensure that your Tumblr blog stands out from a presentation standpoint. How does your blog look to those that visit it? If the theme is too generic, you may want to spruce it up with different colors, images, or an entirely unique layout. The latter is especially important for businesses that plan on using Tumblr in the long term. With several themes and the ability to incorporate entirely unique ones via HTML, you won't be short on options.




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