Even though designing websites requires work, it can be argued that maintaining them over the course of time needs just as much effort. Any website development company will be able to agree, especially as sites change over the course of time. Maintenance is vital, but you may be curious to know what this process entails. Here are a few do's & don'ts that you should know so that your site will continue to perform at the highest level.
DO test out the collective functionality of your links. One of the most important things to know about web maintenance - and the likes of Lounge Lizard will be able to agree - is the litany of links you have. To be more specific, you should make sure that they are always working. If they fail to direct people to the right pages, it can spell disaster for your website. This is just one of many areas that a reliable web development company can cover.
DON'T make your site difficult to navigate. Even if you think you have an easy time moving from page to page, this doesn't necessarily mean that the experience will translate to others. Not everyone is particularly tech-savvy, meaning that you have to build your site for everyone to use. Changing your layout, if even to a minimal degree, can make a huge difference. This is yet another way to go about website maintenance of the highest level.
DO optimize your website for speed. Let's say that you perform a Google search and you click on the first link that you see. If it takes longer than a few seconds for the site to load, there's a good chance that you'll click away before long. This is one of the most basic activities that web developers should account for. If sites do not load quickly, bounce rates will increase, which is nothing short of a negative in the long term.
DON'T forget that content is mandatory. Lastly, in order to go about web maintenance at the highest level, content creation must be taken into account. Anyone that runs a business will tell you that value must be provided to consumers. One of the ways to do this, especially online, is by producing content that will strike their interest. Without it, not only will your site fail to generate traffic but it's likely that it won't do well for a ranking standpoint either.
DO test out the collective functionality of your links. One of the most important things to know about web maintenance - and the likes of Lounge Lizard will be able to agree - is the litany of links you have. To be more specific, you should make sure that they are always working. If they fail to direct people to the right pages, it can spell disaster for your website. This is just one of many areas that a reliable web development company can cover.
DON'T make your site difficult to navigate. Even if you think you have an easy time moving from page to page, this doesn't necessarily mean that the experience will translate to others. Not everyone is particularly tech-savvy, meaning that you have to build your site for everyone to use. Changing your layout, if even to a minimal degree, can make a huge difference. This is yet another way to go about website maintenance of the highest level.
DO optimize your website for speed. Let's say that you perform a Google search and you click on the first link that you see. If it takes longer than a few seconds for the site to load, there's a good chance that you'll click away before long. This is one of the most basic activities that web developers should account for. If sites do not load quickly, bounce rates will increase, which is nothing short of a negative in the long term.
DON'T forget that content is mandatory. Lastly, in order to go about web maintenance at the highest level, content creation must be taken into account. Anyone that runs a business will tell you that value must be provided to consumers. One of the ways to do this, especially online, is by producing content that will strike their interest. Without it, not only will your site fail to generate traffic but it's likely that it won't do well for a ranking standpoint either.
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