Any serious brand recognizes the value of online presence. Brands are following customers who are ordering goods and services through online portal. An interactive website design should be the target of any marketing and communication brand strategy. Endeavor to create an interactive and functional portal that offers a good experience. Here is a guide to creating the best site.
Have a professional and polished logo. Brands are identified by their logos. Content and any other inclusion on the portal comes second. As such, create a simple logo that is also easy to recognize. Link the logo with your home page ensuring that it is created in high resolution. Position your logo on the upper left corner and ensure that it appears on every page. It should be a shortcut to your homepage for easier navigation.
Avoid cluttering your website. The experience of navigating through a cluttered site is terrible. Cluttering means having too many images, a lot of unnecessary information, side bars, links, etc. Go for a simple model ensuring that each page has unique content. Call for action should not be competing on every page. A visitor to your portal should easily navigate in and out of pages without getting lost. Pop-ups should also be sensible and strategic. A professional web designer Baton Rouge, LA will guide you.
Brands are easily identified using colors. This also applies online. Choose colors that denote a modern, clean and elegant look. The colors should make your portal orderly and guide visitors on where to click, position of side bars, links, etc. The color scheme adopted should be complementary and consistent with your marketing strategy on other platforms.
The quality of images used on your portal matters. It is rewarding to invest in excellent photos. Visitors can detect generic photos, leaving them with a distasteful feel. When the photos used are not original, it sends the wrong image about your brand. The images should be used strategically to attract visitors to different pages and connect them emotionally with the brand. Use images to make your site more appealing.
The font you use should consider the reading ability of different users. Make it legible on different browsers and devices including laptops, tablets and mobile phones. A universal font is easily recognizable. The sizes should complement each other and allow visitors to identify the heading, subheading, body, quotes, footnotes, etc. A good choice of font makes your content easier to read and follow.
A responsive design works best for your site. Internet access devices differ in size and resolution. Your portal should easily and automatically adjust to these changes. This is necessary to offer an appealing experience where the visitor is not required to frequently zoom in order to view content. Such an experience makes it easier for visitors to stay longer and thus make purchases or order services.
Websites are about user experiences. They identify the brand online and will determine the ease of conversion. Some designs have been overtaken by time including the use of flash. Adapt to the changing internet platform and customize the site to offer a good experience. Always test your site to evaluate performance including speed on all platforms before rolling it out for public use.
Have a professional and polished logo. Brands are identified by their logos. Content and any other inclusion on the portal comes second. As such, create a simple logo that is also easy to recognize. Link the logo with your home page ensuring that it is created in high resolution. Position your logo on the upper left corner and ensure that it appears on every page. It should be a shortcut to your homepage for easier navigation.
Avoid cluttering your website. The experience of navigating through a cluttered site is terrible. Cluttering means having too many images, a lot of unnecessary information, side bars, links, etc. Go for a simple model ensuring that each page has unique content. Call for action should not be competing on every page. A visitor to your portal should easily navigate in and out of pages without getting lost. Pop-ups should also be sensible and strategic. A professional web designer Baton Rouge, LA will guide you.
Brands are easily identified using colors. This also applies online. Choose colors that denote a modern, clean and elegant look. The colors should make your portal orderly and guide visitors on where to click, position of side bars, links, etc. The color scheme adopted should be complementary and consistent with your marketing strategy on other platforms.
The quality of images used on your portal matters. It is rewarding to invest in excellent photos. Visitors can detect generic photos, leaving them with a distasteful feel. When the photos used are not original, it sends the wrong image about your brand. The images should be used strategically to attract visitors to different pages and connect them emotionally with the brand. Use images to make your site more appealing.
The font you use should consider the reading ability of different users. Make it legible on different browsers and devices including laptops, tablets and mobile phones. A universal font is easily recognizable. The sizes should complement each other and allow visitors to identify the heading, subheading, body, quotes, footnotes, etc. A good choice of font makes your content easier to read and follow.
A responsive design works best for your site. Internet access devices differ in size and resolution. Your portal should easily and automatically adjust to these changes. This is necessary to offer an appealing experience where the visitor is not required to frequently zoom in order to view content. Such an experience makes it easier for visitors to stay longer and thus make purchases or order services.
Websites are about user experiences. They identify the brand online and will determine the ease of conversion. Some designs have been overtaken by time including the use of flash. Adapt to the changing internet platform and customize the site to offer a good experience. Always test your site to evaluate performance including speed on all platforms before rolling it out for public use.
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