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How To Implement Brochure Printing That Is Eco Friendly

By Shirley Jones


An increased sense of responsibility towards environmental conservation is causing changes in consumer spending patterns in many markets. The printing industry is no exception. Consumers are constantly looking out for products and services which reflect the values about the environment that they hold dear. For this reason, all businesses need to shape up or will have to ship out in due course. There are a number of things a business can do to implement brochure printing that is eco friendly.

Strive to utilize your resources optimally and minimize on wastage. These include raw materials such as ink, paper and water and other inputs such as electricity. Putting only the essential information on the brochure will help you save on paper requirements. Another strategy that can be used to reduce the amount of paper used is to have a design in which the brochure is folded several times.

Conventional printing involves the use of petroleum based inks. These inks degrade the environment by releasing volatile organic compounds (VOCs) into the atmosphere during the drying process. Vegetable inks have been accepted as a substitute for the petroleum based inks. Just like the commercial types, they have monochrome and color printing options. More importantly, they are environment friendly as they do not contain any VOCs.

Using recycled paper is another of ensuring that you remain environmentally conscious and save on operating costs at the same time. This can be made possible by using either post-consumer or pre-consumer waste materials. Post-consumer waste paper refers to that which was used to make another product and was later discarded after the product had been used. Pre-consumer waste, on the other hand, refers to excess paper from the manufacturing process.

Apart from reducing on the rate of deforestation, paper recycling contributes to environmental conservation in several other ways. For example, the amount of water that is needed to process recycled paper is a lot less than that needed for virgin paper. Consequently, there is less effluent from the process. The main downside of using this type of paper has been the need to use chlorine as a bleaching agent but this has been changing as newer bleaching techniques are devised.

Recycling and reuse should be extended to the other raw materials. Water is among the most important inputs and is the easiest to reuse. Studies show that one can reuse at least 60% of the water going through the first cycle of processing. Ink can also be recycled but more emphasis should be placed on reducing wastage.

Work progressively to increase energy efficiency in your firm. Reduce the use of fossil based fuels in favor of the renewable sources such as wind and solar energy. Old inefficient printers should be replaced with printers which give more output for every unit of energy they consume. You may need to subject them to regular servicing to ensure efficiency is maintained.

When you decide to go green, you may have to put up with higher operational costs initially but the investments will pay you back handsomely in the long term. If the shift is too expensive for you to carry out, then the best option is to outsource. Perform a background check to ascertain that your chosen company is environmentally certified.




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