Having a brand is dire to any business. It plays a role in business success as it is what remains in the memory of the customers. It refers to the memories, stories, relationship and set expectation by the customer which entirely influence the choices they make in making purchases. It represents what the customers converse between themselves about your business. This is the importance of creative brand identity design.
It can be overwhelming to get a request to create a product strategy. If you are experienced in the field however there is no need to worry. All you need is to manipulate what you already know accordingly to end up with a great outcome. Before you go ahead with the project, ensure you have a strategy. This should include values and propositions the client and you agree on. Failure of this will leave the customer with nothing to use as basis when judging the creative designs relevancy.
You should be having a brief. If it is not drafted from the start both you the creator and the customer you serve will lean more towards creative ideas of the solutions you already have. The drawback of doing this is that you run a risk for a subjective feedback. If the strategies enlisted in the brief are well understood, the decision on rationalizing the design made by those concerned will be easy to make.
Research is an important part of this process. It should be on the brand nature, its history, ethos and role. No details must be left out about the identification of the client and the company in question. The market been targeted, how the company would like their customer to view them, the mechanism and ways of advertising to be employed should be looked into also.
Then go to the field and talk to the customers to get their views about branding. The references they give you indicates what their likes are and even more importantly how well they are conversant with design matters. Proceed to get to know how stiff the competition is. Explore the rival company typefaces, visual styles and colors they use. From that come up with something totally unique. Think of all the possible sizes, colors and uses of design then consider it from the customer point of view.
While logos at times are what holds the identity brands together and also making it automatically recognizable, they are not all the brand is about. During creation of identity brand, focus should not be on the individual elements. Rather, consider the big picture. Also, how all the elements interact together.
Do not dismiss the client on the account of your vast experience. Trust the client to know better. Rushing forward with new visual may make your peers congratulate you but this may at the expense of the expectation of a client and what is suitable to the brands.
The details used, colors and typography should not be overly done. Sometimes just making the creation simple may prove beneficial as it can hold in different times in the account of changing visual tastes of the customers. Ultimately, make sure to pick up the special aspects of the creation from the time you begin the project. Otherwise you will miss the opportunity for connecting with those you intend to serve. Your imagination maybe arrested half way the creation too.
It can be overwhelming to get a request to create a product strategy. If you are experienced in the field however there is no need to worry. All you need is to manipulate what you already know accordingly to end up with a great outcome. Before you go ahead with the project, ensure you have a strategy. This should include values and propositions the client and you agree on. Failure of this will leave the customer with nothing to use as basis when judging the creative designs relevancy.
You should be having a brief. If it is not drafted from the start both you the creator and the customer you serve will lean more towards creative ideas of the solutions you already have. The drawback of doing this is that you run a risk for a subjective feedback. If the strategies enlisted in the brief are well understood, the decision on rationalizing the design made by those concerned will be easy to make.
Research is an important part of this process. It should be on the brand nature, its history, ethos and role. No details must be left out about the identification of the client and the company in question. The market been targeted, how the company would like their customer to view them, the mechanism and ways of advertising to be employed should be looked into also.
Then go to the field and talk to the customers to get their views about branding. The references they give you indicates what their likes are and even more importantly how well they are conversant with design matters. Proceed to get to know how stiff the competition is. Explore the rival company typefaces, visual styles and colors they use. From that come up with something totally unique. Think of all the possible sizes, colors and uses of design then consider it from the customer point of view.
While logos at times are what holds the identity brands together and also making it automatically recognizable, they are not all the brand is about. During creation of identity brand, focus should not be on the individual elements. Rather, consider the big picture. Also, how all the elements interact together.
Do not dismiss the client on the account of your vast experience. Trust the client to know better. Rushing forward with new visual may make your peers congratulate you but this may at the expense of the expectation of a client and what is suitable to the brands.
The details used, colors and typography should not be overly done. Sometimes just making the creation simple may prove beneficial as it can hold in different times in the account of changing visual tastes of the customers. Ultimately, make sure to pick up the special aspects of the creation from the time you begin the project. Otherwise you will miss the opportunity for connecting with those you intend to serve. Your imagination maybe arrested half way the creation too.
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