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Select Brochure Printing That Is Eco Friendly

By Anita Ortega


There are many printers today who are opting to use environmentally friendly equipment, paper and ink. The change from an industrial process to one which is more computerized has already reduced some of the detrimental effects associated with the traditional printing process. Brochure printing that is eco friendly is an option to consider if you want to reduce the carbon footprint of your business.

Brochures can go a long way towards marketing a business. It is often the small details that draw attention, such as elements of the design or a pop of color. Many companies choose to produce their own artwork today. However, consultations with designers are also offered by many printers and they can often make creative suggestions giving brochures real impact.

When deciding on printing, a reputable company with a good track record should be chosen and in this case, one with environmental certification is best. All printers use different equipment and so it also important to check if they have the right presses, folding and binding machines to offer you what you need. Just because you have decided to go the environmentally friendly route does not mean that you have to put up with inferior quality.

Browsing online websites offers a way of comparing services and prices offered in order to make the best selection. A complete service is offered from quotation to receiving of the completed product. If your design is done by an online company, you are furnished with a proof for signing before any printing takes place. In-house mailing services are even offered as part of the deal by some companies.

Companies offer different percentages of recycling when it comes to paper. You can opt for stock made of 100 percent recycled material but there are other choices available too. You will have to decide what look you are going for and what finish best suits this. A glossy finish gives good resolution with sharp images whereas a textured paper offers an unsophisticated, natural feel.

Vegetable-based inks are being used by many printers today as a substitute for petroleum-based inks. Soy is popular because it is very stable and carries solid pigments well but most manufacturers today use a blend of ingredients. The products are non-toxic and easy to clean and re-use.

There are added costs to printers when they decide to go green. Certification is just one of these costs. They often purchase the latest equipment designed to minimize hazardous waste and use environmentally friendly materials. This meant that prices have been higher. However, they are becoming increasingly competitive as time goes on. Many companies are prepared to pay slightly higher costs to reduce their carbon footprint.

An environmentally minded printer should use recycled paper and vegetable-based inks to reduce toxic chemical waste. Their prices should still be affordable and they should offer as high a quality of printing as can be obtained from traditional processes. The best printers with years of experience can help you to produce brochures minimizing environmental impact while maximizing marketing impact.




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