In recent years, local business have been making use of the internet to find additional customers using local search marketing. In this article, we will show you 10 specific ways to get your business to outperform competition and stay successful.
Investigate Local Directories
It's important to do proper research in order to optimize your local search results, just like other types of SEO. Look up your business on a search engine yourself. You absolutely want to do this first, so you can find out which directories your business is listed on. When searching, don't limit your queries to just your business name though; plug in different variations of your address and phone number as well. Have a separate spreadsheet ready, and detail the information and copy the links so you can keep track.
Local directories and third party data companies keep these search engine results current. The major search engines use this external data to confirm whether your business' information matches what's in their own index. Because of this, it's critical that you make sure that the information in these local directories is up to date and accurate. Citations are also utilized by search engines as well as 3rd party data, this is taken into account in rankings. Name, address and phone number (NAP) references of a company on the internet are what citations cover.
Google Places
Use Google Places to list your business. Make sure you include as much information as possible. Select the categories your business falls into, update contact information and verify it's correct, and describe your company and list the hours of service. A crucial element in this process are categories; as many categories as possible must be carefully chosen that match perfectly the business that you are promoting. For example, if you're an Italian restaurant, make sure to select both the "Italian restaurant" category as well as the "restaurant" category. Then make your listing catchy by adding the most gorgeous cover photo that you can, along with 5 or more other photographs to showcase your product or service.
Be sure to make Geo-specific Pages
When there is more than one location, be sure to create location pages showing them all. If you have multiple locations, consider creating individual optimized pages on your website for each location. Be certain that you choose the right keywords in order to generate business in the area that you are focused on, use some words that are well known in the area. It makes sense to use landing pages that correlate to the areas your business is operating in.
When you target local audiences on your pages instead of globally you increase the chance of boosting your listing for local SERPs. When you focus on local as opposed to global response, you'll see that the number of competing pages plummets dramatically, leaving you with a greater opportunity to punch through to the top position for your targeted keywords and keyword phrases.
Request Reviews of your Business
Your marketing strategy should include reviews from customers, as they are invaluable. Customers who have had a pleasant experience with your products or services can help you immensely by leaving a review on your website, and that helps you rank higher in search engines. Make it clear that reviews are really important to you and that you are intently interested in that customer's opinion.
Investigate Local Directories
It's important to do proper research in order to optimize your local search results, just like other types of SEO. Look up your business on a search engine yourself. You absolutely want to do this first, so you can find out which directories your business is listed on. When searching, don't limit your queries to just your business name though; plug in different variations of your address and phone number as well. Have a separate spreadsheet ready, and detail the information and copy the links so you can keep track.
Local directories and third party data companies keep these search engine results current. The major search engines use this external data to confirm whether your business' information matches what's in their own index. Because of this, it's critical that you make sure that the information in these local directories is up to date and accurate. Citations are also utilized by search engines as well as 3rd party data, this is taken into account in rankings. Name, address and phone number (NAP) references of a company on the internet are what citations cover.
Google Places
Use Google Places to list your business. Make sure you include as much information as possible. Select the categories your business falls into, update contact information and verify it's correct, and describe your company and list the hours of service. A crucial element in this process are categories; as many categories as possible must be carefully chosen that match perfectly the business that you are promoting. For example, if you're an Italian restaurant, make sure to select both the "Italian restaurant" category as well as the "restaurant" category. Then make your listing catchy by adding the most gorgeous cover photo that you can, along with 5 or more other photographs to showcase your product or service.
Be sure to make Geo-specific Pages
When there is more than one location, be sure to create location pages showing them all. If you have multiple locations, consider creating individual optimized pages on your website for each location. Be certain that you choose the right keywords in order to generate business in the area that you are focused on, use some words that are well known in the area. It makes sense to use landing pages that correlate to the areas your business is operating in.
When you target local audiences on your pages instead of globally you increase the chance of boosting your listing for local SERPs. When you focus on local as opposed to global response, you'll see that the number of competing pages plummets dramatically, leaving you with a greater opportunity to punch through to the top position for your targeted keywords and keyword phrases.
Request Reviews of your Business
Your marketing strategy should include reviews from customers, as they are invaluable. Customers who have had a pleasant experience with your products or services can help you immensely by leaving a review on your website, and that helps you rank higher in search engines. Make it clear that reviews are really important to you and that you are intently interested in that customer's opinion.
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