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Music Video Submission And Independent Music Awards

By Christopher Allen


Designers, singer-songwriters and bands used to have to put a lot of hard work, time and effort into becoming well known. Now, with the ability to provide a music video submission to websites such as YouTube, Facebook Live, and others, this is no longer the case. In fact, when having a quality video, artists can also enter contests such as the Independent Music Awards.

In most cases, the best of the best will not only be nominated for an award but will most likely get attention of promoters. For, whether or not an artist wins an award, there are many who gain the attention of studios and promoters. With work being put before judges ranging from Tom Waits and Aimee Man to Zooey Deschanel and Pete Wentz, these and other notable musicians will no doubt be taking notice.

With all the current clutter on the Internet and airwaves, it can often be difficult to get the undivided attention of studios and promoters. As this is the case, there are now independent labels and artists around the world who submit entries to the IMA annually. It is essential that that individuals review work for quality sound, picture and video before submitting to the IMA. In addition, those submitting design work also need to assure clarity in pictures and spelling with regards to album titles, song titles, lyrics and names of bands and band members.

IMA provides awards in a wide category of genres and styles. In addition, there are also design categories with regards to label design and promotion. For the first time, the 9th IMA program will allow for long form videos featuring multiple songs.

While many artists prefer to submit to contests, there are some who only want to upload and share videos. In this case, it should be noted that there are a number of audio and video sites which welcome these submissions, including Internet Archive, Facebook Live, YouTube and others. As such, those whom participate in live shows might want to upload videos to these and other related sites in order to build a larger fan base.

Individual artists and bands should note that being nominated or winning an IMA can go a long way when it comes to building a music career. For, the organization actively promotes winners and nominees to millions of fans. Whereas, a great deal of work from the IMAs often makes it way to broadcast media, industry gatekeepers, programmers, talent buyers and music supervisors.

Individuals submitting to the awards and other sites often continue to build a live and online fan base. In the process, many are offered private and public gigs and in some cases, studio time. In particular, groups such as HIP Video Promo and The Planetary Group have access to distribute, promote and book artists for a number of large and small scale events.

With over 50 different categories in which artists can submit work, the IMA has often been a favorite among artists and fans. For, self-identified talent, independent record labels and even bands with a political message can enter various categories. Some of these include, Live Album, Social Action Song, Eclectic Album, Merchandise Packaging, Gig Poster, Concept Album, Video Albums, Love Song and Cover Song.




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