There are several factors to consider when deciding whether to incorporate Adsense into your blog. Many sees it is a useful tool for visitors which creates revenues and makes their content profitable, whilst others feel it diminishes their brand.
The decision does probably come down to the commercial goals and the purpose of your blog. Many businesses who sell products does have Adense within their blog. That appears to be strange, considering that gives rivals the opportunity to promote their service or product on your potential customer.
Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.
Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your blog. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like Coca-Cola having a Pepsi advert in their blog is not even a possibility.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a blog which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.
This could also apply to broader forms of information broadcasts and news for example, services that previously were free. In 2006 a man who later published i Video selection enforces to make $19,000 a month through Adsense, submitting that he also was contacted through Google to help him get higher Click Through Rate (CTR) that he achieved. The thought of such success has been a major factor for online publishers to opt for Adsense.
There are also many publishers who feels Adsense make the look of their blog more professional. Publishers who are able to contract with advertisers are in general seen to provide services with large appeal, and therefore other publishers unfamiliar with such advertisers may feel the Adsense is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a blog which reads top ten resources on This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.
Regardless of the disadvantages and the blogs for which the service may be inappropriate it is still a useful tool for blog visitors. Those who visit a blog, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.
The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
The decision does probably come down to the commercial goals and the purpose of your blog. Many businesses who sell products does have Adense within their blog. That appears to be strange, considering that gives rivals the opportunity to promote their service or product on your potential customer.
Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.
Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your blog. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like Coca-Cola having a Pepsi advert in their blog is not even a possibility.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a blog which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.
This could also apply to broader forms of information broadcasts and news for example, services that previously were free. In 2006 a man who later published i Video selection enforces to make $19,000 a month through Adsense, submitting that he also was contacted through Google to help him get higher Click Through Rate (CTR) that he achieved. The thought of such success has been a major factor for online publishers to opt for Adsense.
There are also many publishers who feels Adsense make the look of their blog more professional. Publishers who are able to contract with advertisers are in general seen to provide services with large appeal, and therefore other publishers unfamiliar with such advertisers may feel the Adsense is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a blog which reads top ten resources on This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.
Regardless of the disadvantages and the blogs for which the service may be inappropriate it is still a useful tool for blog visitors. Those who visit a blog, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.
The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
About the Author:
Before you throw yourself out and create a blog with Adsense, go ahead read the Easy step-by-step guide How To Make Money With Blog and get an eCourse for Free! There are so many ways to make money with a blog.
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